$29.95
With the ruble untradable on international markets—and the Soviets hoarding their limited foreign currency reserves for essentials, not fizzy drinks, American soft drink producers had to get creative. In 1972, Pepsi was the first American soft drink to enter the Soviet market in a barter deal, trading its concentrated syrup (to be bottled locally) for exclusive U.S. distribution rights to Stolichnaya vodka and Soviet and Eastern Bloc wines. The agreement not only opened a new market for Pepsi, but it blocked competitors like Coca-Cola from entering the Soviet market until 1985, all while creating a legion of consumers known as the “Pepski Generation.”
Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence, we always suggest going up a size.
All sizes are provided in inches! Please note that variations in sizing of up to 1.5 inches are possible.
Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch making it comfortable and flattering for both men and women.
*Heather CVC Colors: 52% Airlume combed and ring-spun cotton, 48% polyester, 32 singles, 4.2 oz. Athletic Heather and Black Heather CVC: 90% Airlume combed and ring-spun cotton, 10% polyester, 32 singles, 4.2 oz. Heather Prism Colors: 99% Airlume combed and ring-spun cotton, 1% polyester, 32 singles, 4.2 oz. Heather Prism Blue: 90% Airlume combed and ring-spun cotton, 10% polyester, 32 singles, 4.2 oz. **Due to the nature of the printing process and different sizes of shirts offered, imprint position and scale may vary slightly from the product images, but we do our best to be as accurate as possible. Screen colors may vary due to differences in screens. Due to the natural nature of cotton, whites may appear off-white rather than bright white.
There honestly isn’t much to taking care of Direct to Garment (DTG) printed t-shirts, but like any garment, if you want them to last longer than not, there are a few tips.
The first thing people might get wrong is following the instructions on the t-shirt’s care tag. While it may be fine for the blank shirt, you have to keep in mind that the original manufacturer’s care instructions don’t take into consideration the DTG print that goes on top of the garment.
TL;DR: DTG printed apparel should be turned inside-out, machine-washed in cold water, meaning below 90℉ or 30℃, on a gentle cycle with a mild detergent without any fabric softener or bleach. See, easy peazy!
What is considered a mild detergent? A mild detergent is a gentle cleaning solution that contains only surface-active agents. All Free Clear and Tide Free & Gentle are common examples of mild detergents. More intense detergents often contain enzymes or abrasives that can damage the print on a t-shirt.
Tumble-drying on hot and ironing can be detrimental to the lifecycle of the print. DTG-printed apparel can be tumble-dried on a low cycle, but hang-drying is also an option. If you must iron, make sure you use a cool iron inside-out to avoid damaging the print.
On a related note, we overprint our shirts to get the unique vintage look that we’re known for, and the first wash may show some slight fading, but this is totally normal and part of the process to get the right look!
Catalog Date
Product Code
Store Categories
Tags
